BIG BIZ GETS MORE SUSTAINABLE
Study: Companies up commitment to sustainability
February 10, 2011 (Boston Globe)
"More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and the Boston Consulting Group.
"…[Sustainability: The ‘Embracers’ Seize Advantage] is the second annual study that the two have put together, and the new study is based on data gathered from more than 3,100 corporate leaders representing every major industry and region of the world…"
click to enlarge
[MIT Sloan Management Review/Boston Consulting Group joint press release:] “A two-speed landscape is emerging, with a gap between sustainability 'embracers' --- those who place sustainability high on their agenda --- and nonembracers or 'cautious adopters,' who have yet to focus on more than energy cost savings, material efficiency, and risk mitigation…”
click to enlarge
"A commitment to sustainability can pay dividends: Nearly 50 percent of survey respondents said ‘improved brand reputation’ is perceived as the biggest benefit of aggressively addressing sustainability issues."
[Knut Haanaes, report co-author and partner/managing director, Boston Consulting Group:] “Most companies—whether currently embracers or not—are looking toward a world where sustainability is becoming a mainstream, if not required, part of the business strategy…Those not already putting sustainability at the heart of their business will need to do so in the near term.”
0 Comments:
Post a Comment
<< Home